Brand Union Chief To Grace BCI Forum

Anthony Swart, Managing Director/Chief Executive Officer, The Brand Union, has consented to speak at  August edition of the Monthly Business Luncheon of the prestigious  Business Club Ikeja (BCI) holding today, Thursday 28, August, 2008.
The high profile business association, with over 60 members including multi-nationals operating in diverse sectors of the economy  manufacturing pharmaceuticals, foods & beverages, hospitality, banking, insurance and professional services etc, is always in the vanguard of promoting business and good business solutions for its members, whilst ensuring practical and pragmatic partnership with government to ensure a healthier environment for business to thrive.
In a statement issued by the secretariat of the club, Mr. Femi Ashiwaju, Programmes Secretary, indicated that Mr. Swart who has already consented to speak at the BCI forum, will be in the country as lead speaker in a workshop jointly put together by ServeWell Limited and the Advertising Practitioners Council of  Nigeria (APCON).  
Anthony Swart, a South African is consultant to over 30 global brands and his company, The Brand Union is a member of leading marketing communications group WPP, which has offices in 66 countries in five continents. He is the Chief Executive Officer in Africa and the Middle East.
It is expected that his presentation will address the relationship between branding and return-on-investment (ROI). Certainly, this will be helpful to members of the club and the members of the audience in the running of their different businesses.