Zain Scoops African Telecommunication Awards Again

Leading mobile phone operator, Zain has a reason to smile after it emerged winner at a recent Pan-African Telecommunications Awards ceremony. The company which is currently aggressively pushing for more market share in its quest to become the number one operator in Nigeria and Kenya was rewarded for outstanding performance by the Organisers of AfricaCom Awards in South Africa.
Zain scooped two awards, winning the Best Marketing Campaign of the year and another with its first and best borderless network service at a ceremony held in Cape Town, South Africa.
Zain's 'One Network' was recognised along with the company's highly successful ads and simultaneous re-branding exercise in 14 African countries. This was also cited for the Best Pan-African Initiative Campaign of the Year Award, recognising the world's first borderless mobile network, which now links 16 countries across two continents
The awards by the highly respectable Awards committee of the Inaugural AfricaCom Awards is an approval seal for Zain's marketing strategy which is generally seen as very successful across the continent.
Zain's new corporate identity was launched seamlessly on August 1, 2008 in Africa, linking up activities in 14 countries in one day in the process, the first time ever in the continent.
Zain Africa CEO, Chris Gabriel, said “The renewed vigour and refreshed brand from Celtel to Zain had been affirmed by our existing and many new customers across the countries after the re-branding”.
In their citation, the judges commended Zain's prowess in understanding the African landscape when it comes to consumer telecommunication. The company, operating in 22 countries, is the fourth largest network globally in terms of geographic presence and had by June 2008, over 50.74 million active customers in the Middle East and Africa.
The inaugural AfricaCom Awards were the highlight of Informa Telecoms & Media convention held at the Cape Town International Convention Centre. The event brought together a total of 3,500 participants from 72 countries and a record 221 operator companies who have been attending the convention previously. The awards have been designed to recognise the achievements and success within the African communications market during the last 12 months.