Cornerstone Insurance Rebrands For Excellent Service DeliveryCornerstone Insurance Rebrands For Excellent Service Delivery Stories By WILSON ASEKOMHE
Cornerstone Insurance Plc, has promised to better customer intimacy and excellent service delivery as it adopts a new corporate identify to herald it into the next level.
The company's Chairman, Adetotun Sulaiman stated at the launch of its new corporate identity that launched of its new corporate identity that the company would soon become a platform for assessing the way insurance should be practised in Nigeria. He said “we want to make Cornerstone the leading light as we pull he Nigerian insurance industry through the 21st Century”.
According to him, the new identity goes beyond mere change, promising that the rebranding was intended to position the company as a group. For these reasons, he said the company has equally diversified into other areas of financial services sector to create wealth for customers and stakeholders.
Sulaiman explained that although the company has been a successful company before now, this new corporate identity is to give added impetus to the intrinsic value which has not been fully explored. Thus, the company is envisioned to be a leading brand in the insurance sector in a short and long term period while adding value to its service delivery to customers.
In pursuing this, the company will adopt the best corporate governance, best practices and high ethical standards. He said this dream will be driven by a highly professional workforce, driven by Information Communication Technology (ICT) and anchored on innovative product and services.
The chairman lamented the unprofessional conduct that have characterized the industry over the years. This attitude, he said, painted the industry in a bad light such that outside investors were scared from the sector just as quality people in the local environment were also discouraged.
He stated that Cornerstone would be a renowned insurance company in the future anchored on excellent service delivery. The company, he said, wants to rebrand more than merely being an insurance company to a formidable insurance company built on a legacy of high ethical standards, and innovative service-delivery.
Cornerstone Insurance Plc was incorporated in July 1991 to render both life and non-life insurance business. This repositioning is in line with its vision of becoming “the first choice financial services provider of global standards”. Its plan is also anchored on its mission which seeks to pursue “excellence in the delivery of insurance services, with emphasis on our people to ensure added value to our customers and shareholders”.
Some of the company's products and services are Fidelity Guarantee Insurance, Fire and Allied perils, comprehensive motor insurance, marine cargo insurance, personal accident insurance and Goods-in-Transit insurance. Others are public liability Insurance, workmen's compensation /Group, Burglary and Housebreaking Insurance and Better Home Guard Insurance among others.
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